{"id":914,"date":"2020-09-11T05:59:10","date_gmt":"2020-09-11T05:59:10","guid":{"rendered":"https:\/\/dzeeusa.com\/blog\/?p=914"},"modified":"2026-01-02T12:18:27","modified_gmt":"2026-01-02T12:18:27","slug":"hurricane-increases-hotel-demand","status":"publish","type":"post","link":"https:\/\/dzeeusa.com\/blog\/hurricane-increases-hotel-demand\/","title":{"rendered":"Hurricane Increases Hotel Demand in Louisiana and Texas"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">Last week, the demand for hotels in Louisiana and Teas increased due to Hurricane Laura, according to an analysis by STR.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">23-29 August, Louisiana hotel occupancy rose 35.9% from the prior week to an absolute level of 55.7% Texas hotel occupancy improved 17.0% to a level of 54.4%.<\/span><\/p>\n<blockquote><p><span data-preserver-spaces=\"true\">\u201cDifferent from the past natural disasters that have led to widescale evacuations, Hurricane Laura hit at a time when hotel performance is incredibly low because of the pandemic,\u201d said Jan Freitag, STR\u2019s SVP of lodging insights.\u00a0<\/span><\/p><\/blockquote>\n<p><span data-preserver-spaces=\"true\">Each of the three STR-defined markets in Louisiana recorded a week-over-week jump in occupancy: Louisiana South (+45.0% to 66.1%), Louisiana North (+34.4% to 70.0%), and New Orleans (+24.7% to 38.5%). Louisiana South posted the highest increase in average daily rate (ADR), up 16.6% to US$84.44.<\/span><\/p>\n<blockquote><p><span data-preserver-spaces=\"true\">\u201cUsually with these analyses, we see demand shift geographically from the markets in the path of a storm to evacuation zones. In this case, the trend was simpler with increased hotel demand for most markets because there wasn\u2019t a great deal of business to lose ahead of the storm,\u201d Freitag added.<\/span><\/p><\/blockquote>\n<p><span data-preserver-spaces=\"true\">Six Texas markets reported double-digit percentage increases, led by San Antonio (+38.1% to 59.1%), Austin (+34.5% to 57.2%) and Houston (+31.2% to 51.0%). <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Among those markets that recorded an occupancy gain, Texas East posted the highest absolute occupancy level (61.0%), which was a 17.4% lift from the previous week. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Gains in average daily rate (ADR) were less dramatic, with the largest coming in Houston (+11.6% to $79.48) and Austin (+11.6% to $79.48).<\/span><\/p>\n<blockquote><p><span data-preserver-spaces=\"true\">\u201cWe anticipate the Hurricane Laura impact on hotel performance to remain short-term,\u201d Freitag said. \u201cWidespread closures and a massive amount of displacements are what cause a long-term impact. Fortunately, it appears that won\u2019t be the case with this storm.\u201d<\/span><\/p><\/blockquote>\n<p><span data-preserver-spaces=\"true\">STR provides premium data benchmarking, analytics, and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. <\/span><\/p>\n<p><a href=\"https:\/\/dzeeusa.com\/platinum-plus-pillow-standard-20x26.html\"><img decoding=\"async\" class=\"aligncenter wp-image-795 \" src=\"https:\/\/dzeeusa.com\/blog\/wp-content\/uploads\/2020\/09\/Google-ads.jpg\" alt=\"\" width=\"886\" height=\"146\" srcset=\"https:\/\/dzeeusa.com\/blog\/wp-content\/uploads\/2020\/09\/Google-ads.jpg 728w, https:\/\/dzeeusa.com\/blog\/wp-content\/uploads\/2020\/09\/Google-ads-300x49.jpg 300w\" sizes=\"(max-width: 886px) 100vw, 886px\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics, and online marketplaces. For more information, please visit\u00a0<\/span><strong><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/str.com\/?utm_source=HNR&amp;utm_medium=referral&amp;utm_campaign=HNR-Publish\" target=\"_blank\" rel=\"noopener noreferrer\">str.com<\/a><\/strong><span data-preserver-spaces=\"true\">\u00a0and\u00a0<\/span><strong><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.costargroup.com\/?utm_source=HNR&amp;utm_medium=referral&amp;utm_campaign=HNR-Publish\" target=\"_blank\" rel=\"noopener noreferrer\">costargroup.com<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, the demand for hotels in Louisiana and Teas increased due to Hurricane Laura, according to an analysis by&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-914","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hurricane Increases Hotel Demand in Louisiana and Texas<\/title>\n<meta name=\"description\" content=\"The demand for hotels in Louisiana and Texas has increased following devastating Hurricane Laura. 23-29 August 2021, Louisiana hotel occupancy rose by 35.9% to an absolute level of 55.7% while Texas hotel occupancy improved by 17.0% to a level of 54.4%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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