{"id":960,"date":"2020-09-15T09:25:19","date_gmt":"2020-09-15T09:25:19","guid":{"rendered":"https:\/\/dzeeusa.com\/blog\/?p=960"},"modified":"2026-01-02T15:54:56","modified_gmt":"2026-01-02T15:54:56","slug":"four-things-hoteliers-must-do-to-effectively-market-their-properties","status":"publish","type":"post","link":"https:\/\/dzeeusa.com\/blog\/four-things-hoteliers-must-do-to-effectively-market-their-properties\/","title":{"rendered":"Four Things Hoteliers Must Do to Effectively Market Their Properties"},"content":{"rendered":"<p>As a result of the COVID-19 crisis, brand marketing has evolved in 2020, with companies reworking their tactics to reach an audience that has been sheltering at home for four months and counting. In a recent episode of\u00a0LODGING\u2019s digital roundtable,\u00a0LODGING On-Demand<strong>,<\/strong> three marketing experts shared their strategies as they adapt to a COVID-19 world.<\/p>\n<div class=\"td_smart_list_2 td-2-columns \">\n<div class=\"td-item\">\n<div class=\"td-number-and-title\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6abde0451a068\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abde0451a068\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dzeeusa.com\/blog\/four-things-hoteliers-must-do-to-effectively-market-their-properties\/#1_Be_Unique\" >1. Be Unique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dzeeusa.com\/blog\/four-things-hoteliers-must-do-to-effectively-market-their-properties\/#2_Be_a_Leader_in_Every_Way\" >2. Be a Leader in Every Way<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dzeeusa.com\/blog\/four-things-hoteliers-must-do-to-effectively-market-their-properties\/#3_Understand_Your_Guests_Emotions\" >3. Understand Your Guests\u2019 Emotions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dzeeusa.com\/blog\/four-things-hoteliers-must-do-to-effectively-market-their-properties\/#4_Frequent_Communication_is_Key\" >4. Frequent Communication is Key<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Be_Unique\"><\/span><span class=\"td-sml-current-item-title\"><strong>1. Be Unique<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<p>When it comes to responding to jarring world events, brands have to meet certain expectations regarding their marketing materials. However, after a while, many companies come to the same conclusions, leading to an echo chamber where everyone is repeating similar messaging.<\/p>\n<p>Deb Gabor, a marketing specialist and author of two books on marketing\u2014<em>Branding is Sex<\/em>\u00a0and\u00a0<em>Irrational Loyalty<\/em>\u2014recommends developing novel ideas to bring marketing initiatives to the next level, namely focusing on a singular mission statement and curating projects to elevate that mission.<\/p>\n<blockquote><p>\u201cThe [companies that] are doing a good job with this are showing up with a set of values and beliefs, and using those to attract to them consumers and customers who are aligned with that [message],\u201d she says.<\/p><\/blockquote>\n<\/div>\n<div class=\"td-item\">\n<div class=\"td-number-and-title\">\n<h2><span class=\"ez-toc-section\" id=\"2_Be_a_Leader_in_Every_Way\"><\/span><span class=\"td-sml-current-item-title\"><strong>2. Be a Leader in Every Way<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<p>In unprecedented times such as these, it can seem as though there is an overload of unpredictability.<\/p>\n<blockquote><p>\u201cI think that human beings are fundamentally changed as a result of this experience\u2026 We are confined, most of us, to very small spaces, and we\u2019re having a renewed focus on what\u2019s truly important,\u201d Gabor describes.<\/p><\/blockquote>\n<p>She continues to explain how guests and clients are searching for a leader to guide them in this time, who can serve as a stable force of consistency. Gabor feels this is why it is important to stress a singular message for people to follow.<\/p>\n<blockquote><p>\u201cThey are looking to the brands that they love and respect to show them how to act, how to feel, how to be, where to go, what to think,\u201d Gabor says.<\/p><\/blockquote>\n<\/div>\n<div class=\"td-item\">\n<div class=\"td-number-and-title\">\n<h2><span class=\"ez-toc-section\" id=\"3_Understand_Your_Guests_Emotions\"><\/span><span class=\"td-sml-current-item-title\"><strong>3. Understand Your Guests\u2019 Emotions<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<p>In an industry where comfort is key, understanding guests\u2019 mindsets and emotions are of the utmost importance. Sheila Schottland, vice president of brand marketing for Wyndham Hotels &amp; Resorts, believes understanding allows for empathy to develop between consumers and companies for a win-win experience.<\/p>\n<p><a href=\"https:\/\/dzeeusa.com\/platinum-plus-pillow-standard-20x26.html\"><img decoding=\"async\" class=\"wp-image-795 aligncenter\" src=\"https:\/\/dzeeusa.com\/blog\/wp-content\/uploads\/2020\/09\/Google-ads.jpg\" alt=\"\" width=\"843\" height=\"139\" srcset=\"https:\/\/dzeeusa.com\/blog\/wp-content\/uploads\/2020\/09\/Google-ads.jpg 728w, https:\/\/dzeeusa.com\/blog\/wp-content\/uploads\/2020\/09\/Google-ads-300x49.jpg 300w\" sizes=\"(max-width: 843px) 100vw, 843px\" \/><\/a>After the events of this spring, it will be even more important to provide a hotel experience that can evoke a positive feeling from guests. Schottland has been workshopping ways to spearhead this way of thinking across the board at her own company. Wyndham is in the process of implementing a multi-phase plan designed to keep guests coming back.<\/p>\n<blockquote><p>\u201cThe first phase is really about showing empathy to our guests and franchisees. [This includes] showing gratitude to essential workers, contributing to relief funds, and encouraging guests to be safe, even when not traveling,\u201d she says.<\/p><\/blockquote>\n<p>At the heart of it, Schottland believes confidence is the push guests need most to get back on the road.<\/p>\n<\/div>\n<div class=\"td-item\">\n<div class=\"td-number-and-title\">\n<h2><span class=\"ez-toc-section\" id=\"4_Frequent_Communication_is_Key\"><\/span><span class=\"td-sml-current-item-title\"><strong>4. Frequent Communication is Key<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<p>Ongoing communication from brands is always necessary, but today it\u2019s more crucial than ever to showcase how brands and hotels are keeping guests safe during the pandemic. Outreach can take many forms, including emails, brand videos, and social media posts.<\/p>\n<blockquote><p>\u201cCommunicating [the steps we\u2019re taking to keep hotels clean], being very clear on how we\u2019re cleaning, and showing it in the hotel is very important right now to instill that confidence in our guests,\u201d Schottland says.<\/p><\/blockquote>\n<p>Emily Dille, director of marketing at Classic Hotels &amp; Resorts, has also been focusing on a phased approach of crisis communication throughout the pandemic.<\/p>\n<p>From what\u2019s open to what amenities are available and what the company\u2019s plans are going forward, Dille and associates have been communicating with guests through a \u201cWelcome Back\u201d campaign.<\/p>\n<blockquote><p>\u201cWe\u2019ve missed our guests, and we know that they\u2019ve missed so much\u2026When they feel the time is right for them to come back, we\u2019re here for them,\u201d she says.<\/p><\/blockquote>\n<p>To view the LODGING\u2019s digital roundtable, <a href=\"https:\/\/www.youtube.com\/playlist?list=PLHGrieGImPBnveG5WaIGO2sklLbV2-SJc\"><strong>click here.<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As a result of the COVID-19 crisis, brand marketing has evolved in 2020, with companies reworking their tactics to reach&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-960","post","type-post","status-publish","format-standard","hentry","category-opinion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Four Things Hoteliers Must Do to Effectively Market Their Properties c<\/title>\n<meta name=\"description\" content=\"In a recent episode of LODGING On-Demand, three marketing experts shared their strategies as they adapt to a COVID-19 world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dzeeusa.com\/blog\/four-things-hoteliers-must-do-to-effectively-market-their-properties\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Four Things Hoteliers Must Do to Effectively Market Their Properties c\" \/>\n<meta property=\"og:description\" content=\"In a recent episode of LODGING On-Demand, three marketing experts shared their strategies as they adapt to a COVID-19 world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dzeeusa.com\/blog\/four-things-hoteliers-must-do-to-effectively-market-their-properties\/\" \/>\n<meta property=\"og:site_name\" content=\"DZEE Textiles\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dzeetextilesllc\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-15T09:25:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-02T15:54:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dzeeusa.com\/blog\/wp-content\/uploads\/2020\/09\/Google-ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"728\" \/>\n\t<meta property=\"og:image:height\" content=\"120\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karen James\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dzeetextilesllc\" \/>\n<meta name=\"twitter:site\" content=\"@dzeetextilesllc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen James\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/four-things-hoteliers-must-do-to-effectively-market-their-properties\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/four-things-hoteliers-must-do-to-effectively-market-their-properties\\\/\"},\"author\":{\"name\":\"Karen James\",\"@id\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/#\\\/schema\\\/person\\\/3b9de93b28d6134a1d14f2fb77ce05e2\"},\"headline\":\"Four Things Hoteliers Must Do to Effectively Market Their Properties\",\"datePublished\":\"2020-09-15T09:25:19+00:00\",\"dateModified\":\"2026-01-02T15:54:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/four-things-hoteliers-must-do-to-effectively-market-their-properties\\\/\"},\"wordCount\":671,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/four-things-hoteliers-must-do-to-effectively-market-their-properties\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Google-ads.jpg\",\"articleSection\":[\"Opinion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/four-things-hoteliers-must-do-to-effectively-market-their-properties\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/four-things-hoteliers-must-do-to-effectively-market-their-properties\\\/\",\"url\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/four-things-hoteliers-must-do-to-effectively-market-their-properties\\\/\",\"name\":\"Four Things Hoteliers Must Do to Effectively Market Their Properties c\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/four-things-hoteliers-must-do-to-effectively-market-their-properties\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/four-things-hoteliers-must-do-to-effectively-market-their-properties\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Google-ads.jpg\",\"datePublished\":\"2020-09-15T09:25:19+00:00\",\"dateModified\":\"2026-01-02T15:54:56+00:00\",\"description\":\"In a recent episode of LODGING On-Demand, three marketing experts shared their strategies as they adapt to a COVID-19 world.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/four-things-hoteliers-must-do-to-effectively-market-their-properties\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/four-things-hoteliers-must-do-to-effectively-market-their-properties\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/four-things-hoteliers-must-do-to-effectively-market-their-properties\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Google-ads.jpg\",\"contentUrl\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Google-ads.jpg\",\"width\":728,\"height\":120,\"caption\":\"platinum plus pillow discounts\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/four-things-hoteliers-must-do-to-effectively-market-their-properties\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Four Things Hoteliers Must Do to Effectively Market Their Properties\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/\",\"name\":\"DZEE Textiles\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/#organization\"},\"alternateName\":\"Dzee blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/#organization\",\"name\":\"DZEEUSA Blog\",\"url\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/dzeeusa-blog.png\",\"contentUrl\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/dzeeusa-blog.png\",\"width\":523,\"height\":96,\"caption\":\"DZEEUSA Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/dzeetextilesllc\\\/\",\"https:\\\/\\\/x.com\\\/dzeetextilesllc\",\"https:\\\/\\\/www.instagram.com\\\/dzee_textiles\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2242326\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/#\\\/schema\\\/person\\\/3b9de93b28d6134a1d14f2fb77ce05e2\",\"name\":\"Karen James\",\"description\":\"Based in NYC, Karen James is a lover of Bourbon. Being a social media strategist and superstar blogger, she follows one simple theory: enjoy every second of your life, follow along, and look out for yourself.\",\"sameAs\":[\"https:\\\/\\\/dzeeusa.com\\\/blog\"],\"url\":\"https:\\\/\\\/dzeeusa.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Four Things Hoteliers Must Do to Effectively Market Their Properties c","description":"In a recent episode of LODGING On-Demand, three marketing experts shared their strategies as they adapt to a COVID-19 world.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dzeeusa.com\/blog\/four-things-hoteliers-must-do-to-effectively-market-their-properties\/","og_locale":"en_US","og_type":"article","og_title":"Four Things Hoteliers Must Do to Effectively Market Their Properties c","og_description":"In a recent episode of LODGING On-Demand, three marketing experts shared their strategies as they adapt to a COVID-19 world.","og_url":"https:\/\/dzeeusa.com\/blog\/four-things-hoteliers-must-do-to-effectively-market-their-properties\/","og_site_name":"DZEE Textiles","article_publisher":"https:\/\/www.facebook.com\/dzeetextilesllc\/","article_published_time":"2020-09-15T09:25:19+00:00","article_modified_time":"2026-01-02T15:54:56+00:00","og_image":[{"width":728,"height":120,"url":"https:\/\/dzeeusa.com\/blog\/wp-content\/uploads\/2020\/09\/Google-ads.jpg","type":"image\/jpeg"}],"author":"Karen James","twitter_card":"summary_large_image","twitter_creator":"@dzeetextilesllc","twitter_site":"@dzeetextilesllc","twitter_misc":{"Written by":"Karen James","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dzeeusa.com\/blog\/four-things-hoteliers-must-do-to-effectively-market-their-properties\/#article","isPartOf":{"@id":"https:\/\/dzeeusa.com\/blog\/four-things-hoteliers-must-do-to-effectively-market-their-properties\/"},"author":{"name":"Karen James","@id":"https:\/\/dzeeusa.com\/blog\/#\/schema\/person\/3b9de93b28d6134a1d14f2fb77ce05e2"},"headline":"Four Things Hoteliers Must Do to Effectively Market Their Properties","datePublished":"2020-09-15T09:25:19+00:00","dateModified":"2026-01-02T15:54:56+00:00","mainEntityOfPage":{"@id":"https:\/\/dzeeusa.com\/blog\/four-things-hoteliers-must-do-to-effectively-market-their-properties\/"},"wordCount":671,"commentCount":0,"publisher":{"@id":"https:\/\/dzeeusa.com\/blog\/#organization"},"image":{"@id":"https:\/\/dzeeusa.com\/blog\/four-things-hoteliers-must-do-to-effectively-market-their-properties\/#primaryimage"},"thumbnailUrl":"https:\/\/dzeeusa.com\/blog\/wp-content\/uploads\/2020\/09\/Google-ads.jpg","articleSection":["Opinion"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dzeeusa.com\/blog\/four-things-hoteliers-must-do-to-effectively-market-their-properties\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/dzeeusa.com\/blog\/four-things-hoteliers-must-do-to-effectively-market-their-properties\/","url":"https:\/\/dzeeusa.com\/blog\/four-things-hoteliers-must-do-to-effectively-market-their-properties\/","name":"Four Things Hoteliers Must Do to Effectively Market Their Properties c","isPartOf":{"@id":"https:\/\/dzeeusa.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dzeeusa.com\/blog\/four-things-hoteliers-must-do-to-effectively-market-their-properties\/#primaryimage"},"image":{"@id":"https:\/\/dzeeusa.com\/blog\/four-things-hoteliers-must-do-to-effectively-market-their-properties\/#primaryimage"},"thumbnailUrl":"https:\/\/dzeeusa.com\/blog\/wp-content\/uploads\/2020\/09\/Google-ads.jpg","datePublished":"2020-09-15T09:25:19+00:00","dateModified":"2026-01-02T15:54:56+00:00","description":"In a recent episode of LODGING On-Demand, three marketing experts shared their strategies as they adapt to a COVID-19 world.","breadcrumb":{"@id":"https:\/\/dzeeusa.com\/blog\/four-things-hoteliers-must-do-to-effectively-market-their-properties\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dzeeusa.com\/blog\/four-things-hoteliers-must-do-to-effectively-market-their-properties\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dzeeusa.com\/blog\/four-things-hoteliers-must-do-to-effectively-market-their-properties\/#primaryimage","url":"https:\/\/dzeeusa.com\/blog\/wp-content\/uploads\/2020\/09\/Google-ads.jpg","contentUrl":"https:\/\/dzeeusa.com\/blog\/wp-content\/uploads\/2020\/09\/Google-ads.jpg","width":728,"height":120,"caption":"platinum plus pillow discounts"},{"@type":"BreadcrumbList","@id":"https:\/\/dzeeusa.com\/blog\/four-things-hoteliers-must-do-to-effectively-market-their-properties\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dzeeusa.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Four Things Hoteliers Must Do to Effectively Market Their Properties"}]},{"@type":"WebSite","@id":"https:\/\/dzeeusa.com\/blog\/#website","url":"https:\/\/dzeeusa.com\/blog\/","name":"DZEE Textiles","description":"","publisher":{"@id":"https:\/\/dzeeusa.com\/blog\/#organization"},"alternateName":"Dzee blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dzeeusa.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dzeeusa.com\/blog\/#organization","name":"DZEEUSA Blog","url":"https:\/\/dzeeusa.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dzeeusa.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/dzeeusa.com\/blog\/wp-content\/uploads\/2023\/01\/dzeeusa-blog.png","contentUrl":"https:\/\/dzeeusa.com\/blog\/wp-content\/uploads\/2023\/01\/dzeeusa-blog.png","width":523,"height":96,"caption":"DZEEUSA Blog"},"image":{"@id":"https:\/\/dzeeusa.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dzeetextilesllc\/","https:\/\/x.com\/dzeetextilesllc","https:\/\/www.instagram.com\/dzee_textiles\/","https:\/\/www.linkedin.com\/company\/2242326\/"]},{"@type":"Person","@id":"https:\/\/dzeeusa.com\/blog\/#\/schema\/person\/3b9de93b28d6134a1d14f2fb77ce05e2","name":"Karen James","description":"Based in NYC, Karen James is a lover of Bourbon. Being a social media strategist and superstar blogger, she follows one simple theory: enjoy every second of your life, follow along, and look out for yourself.","sameAs":["https:\/\/dzeeusa.com\/blog"],"url":"https:\/\/dzeeusa.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/dzeeusa.com\/blog\/wp-json\/wp\/v2\/posts\/960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dzeeusa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dzeeusa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dzeeusa.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dzeeusa.com\/blog\/wp-json\/wp\/v2\/comments?post=960"}],"version-history":[{"count":0,"href":"https:\/\/dzeeusa.com\/blog\/wp-json\/wp\/v2\/posts\/960\/revisions"}],"wp:attachment":[{"href":"https:\/\/dzeeusa.com\/blog\/wp-json\/wp\/v2\/media?parent=960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dzeeusa.com\/blog\/wp-json\/wp\/v2\/categories?post=960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dzeeusa.com\/blog\/wp-json\/wp\/v2\/tags?post=960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}