InterContinental Hotels or IHG, a British multinational hospitality company has expanded a statement of hope by lighting up many of its empty rooms with symbols of love as the world faces the prospect of lockdown.
While many hotels around the world remained empty as the hospitality industry experiences the results of the COVID-19 outbreak, IHG put out a symbol of ‘love’ and ‘hope’ across many of its properties.
Locals in destinations such as Davos, Amsterdam, and Berlin saw as heart symbols were created from guestroom lights in the windows of empty properties.
“It’s been incredible to see this grow into a movement of now hundreds of hotels around the world all displaying solidarity and support for their local communities,” said Emma Corcoran, vice president of global corporate affairs for Intercontinental Hotels Group.
“We’re incredibly proud of the way our hotel teams have responded to these challenging circumstances, supporting guests, our hotel owners, and each other, while also finding new ways to care for our communities. Switching on our lights of love is just one demonstration of that, and we’ve loved seeing more and more hotels across the industry get involved,” she added.
The display came after the hotel group, which has more than 5,900 hotels and approximately 884,000 guestrooms in its franchise, updated its cancellation policy in the wake of the coronavirus pandemic. The group has now waived cancellation fees for existing and new bookings at all IHG hotels globally for stays between March 9, 2020, and April 30, 2020.
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